A Dream Shared Between a Mother and Her Daughters
What started as a dream between a mother and her two daughters has grown into something much bigger than a clothing boutique.
LeadLaunchIt was never just about selling clothes.
It was about creating a place where women could feel confident, beautiful, empowered, and celebrated.
Like many families, we spent countless hours talking about our dreams, our goals, and what we wanted to build together. We loved fashion, but even more than that, we loved helping women feel good about themselves.
We noticed something missing in our community—a boutique that offered unique, high-quality products while creating a shopping experience that felt personal, welcoming, and inspiring.
So we decided to build it ourselves.
Built With Heart, Family, and Faith
LeadLaunchIt was founded on family values.
Every product we bring into our boutique is carefully selected with our customers in mind. We don't simply choose items because they're trendy—we choose them because we would wear them ourselves, gift them to our friends, or proudly recommend them to the women we love.
As a mother-and-daughters team, we bring different perspectives to every buying decision.
Together, we ask:
- Is it stylish?
- Is it comfortable?
- Is it good quality?
- Does it make women feel confident?
- Would we buy it ourselves?
If the answer isn't yes, it doesn't make it into our boutique.
A One-Stop Shop for Women
Our vision has always been simple:
Create a place where women can find everything they need in one location.
Today, LeadLaunchIt proudly offers:
Boutique Clothing
From everyday basics to statement pieces, we carefully select styles that help women feel comfortable, confident, and fashionable.
Shoes
Whether you're looking for casual comfort or the perfect finishing touch for an outfit, we bring in footwear that combines style and wearability.
Jewelry & Accessories
The little details often make the biggest impact. Our jewelry and accessories help women express their personality and complete every look.
Gifts & Lifestyle Goods
We believe shopping should be fun, and sometimes the best finds aren't clothing at all. That's why we offer unique gifts, seasonal products, home goods, and lifestyle favorites.
Inspired by the Women in Our Communities
Every day, we're inspired by the incredible women who walk through our doors and support our business online.
Mothers.
Daughters.
Grandmothers.
Professionals.
Teachers.
Healthcare workers.
Small business owners.
Women who spend so much of their time caring for others.
LeadLaunchIt exists to help those women take a moment for themselves.
Because every woman deserves to feel beautiful.
Every woman deserves to feel confident.
And every woman deserves to find pieces that reflect who she is.
From a Small-Town Dream to a Nationwide Vision
We are proud of our roots.
Durand will always be home.
Our local community believed in us before anyone else did, and we are incredibly grateful.